The Impact of Televised Presidential Debates on Voters’ Decision;

Abstract

The present dissertation dealt with the televised presidential debates in the United States. The research’s objective was to investigate the impact of the debates on the voters. It highlighted the historical background and the development of these televised debates. The research focused on two case studies; the presidential elections of 1960 and those of 2016, that witnessed very dramatic and exciting debates between very powerful and important candidates. Moreover, it made an examination of their performances and speeches during the debates. The data analysis targeted all the recorded results and statistics to check the extent to which these televised debates had influenced voters’ decision in the Election Day.